Consumer expenditures on entertainment media in North America and Europe grew a mighty 69 % to $234. 8 billion in 2010, up from $138. 8 billion in 2000, with cable and satellite television retaining its primacy as the leading form of entertainment media during the decade, according to IHS Screen Digest (NYSE: IHS) research. Fending off competition from other segments like home video, video games, music and cinema, cable and satellite television accounted for 59 % nearly three-fifths of all entertainment media expenditures last year on the two continents, compared to 40 % 10 years ago. Revenue from cable and satellite TV in 2010 reached $139. 2 billion, up from $56. 1 billion in 2000, with net growth since 2000 of 148 %. “Ten years ago, consumers in North America and Europe spent more on music than on video,” said Tony Gunnarsson, analyst for video at IHS. “However, the music segment has suffered from its failure to transition from physical to digital delivery. ” Spending on music across all physical and digital formats declined 55 % in the period 2000-2010 and reached $13. 9 billion last year, accounting for just 6 % of total entertainment media spending compared to 22 % a decade ago. “As a result, music is now the smallest entertainment media segment a steep fall from its previous No. 2 perch a decade ago,” Gunnarsson added. The second largest area in media industry during 2010 was video, which overtook music in terms of consumer spending as early as 2001. Video spending recorded net growth of 14 % during the decade, generating $32. 3 billion of total entertainment media spending in 2010. Nonetheless, video is not without its challenges. Games was the third largest area of entertainment media spending in 2010 and also boasts the fastest growth of any sector in the decade, up 193 % from $9. 9 billion 10 years ago to $29. 0 billion last year. Benefiting from expanded demographics and the boom in digital 3-D, games made up 12 % of total entertainment media spending in 2010, compared to just 7 % in 2000. Consumer spending on cinema, still the fourth largest of the five entertainment media sectors analyzed, reached $20. 4 billion in 2010, representing net growth of 49 % over the decade from $13. 7 billion. However, as with the shift in spending from music to video, consumers now spend more on video games than on cinema tickets. Cinema’s share of the total entertainment media market was 9 % in 2010, down one point from 10 years ago. Within the packaged media business, North Americans spent a greater proportion on buying and renting video than their European counterparts 56 % vs. 43 % last year.