Ever since the internet really came into its own several years ago, conventional telephone lines and services have taken something of a backseat in the business world. Thousands of businesses seem to have to some extent forgotten the importance of telephony after being somewhat swept away by the internet and the alternatives it offers.
Sadly however, overlooking the importance of high-end telephony systems has the potential to stand right in the way of any company’s forward progress. Sure the web is important, but to turn your back on telephony is to risk running a substandard system the likes of which could be holding you back.
Think of the following and weigh up whether an upgrade in the near future could in fact be of real value:
First in the list comes the most damaging eventuality of all – service interruptions. At any point in time when your telephony systems let you down and aren’t operational, you’ve absolutely no idea how much business you’ve missed out on or what important communications you’ll never receive. Ignorance may be bliss to a certain extent, but the amount of money lost each and every day due to nothing more than telephony service interruptions is somewhere between astonishing and terrifying. If you’ve found yourself experiencing interruption, you never know what you might be throwing down the drain.
The same also goes for congested lines as if a person, peer or potential partner cannot get through to you, they can’t do business with you. Nonetheless, businesses by the million still operate the most remedial telephony systems whereby only one or two callers at the very most can get through at the same time. And don’t be fooled into thinking they’ll leave a message or be happy to keep trying either – they’ll make a beeline for the competition and that’s the end of that.
When manpower is at a premium and traffic seems to be coming in quite nicely, allowances must be made for those who have tried to call but for any reason found their call wasn’t answered. Whether it means an automatic call-back system, a call transfer service or an intelligent message delivery system to keep those calling involved, getting ahead means making every effort to ensure that no potential customer slips the net in such an unnecessary way.
And for those that do get through, are they greeted with a crystal clear line or flawless quality, or one that’s half-destroyed by crackling, buzzing and a general array of distractions that don’t bode well for the purpose of the call? Listen to a call made via a Polycom hub and another from a standard telephone and prepare for quite the surprise.
Continue Reading Is Your Telephony Holding You Back?